Growth + Profitability Summit Fall 2021
Day 1: What's Next?
Trends & Strategies

Watch On-Demand Recording

The last two years have been a rollercoaster for most B2B businesses, yet there have been opportunities and tools that helped some survive and even thrive during that time.  Join Vendavo’s Alex Hoff and Ben Blaney as they examine Commercial Excellence from the market perspective and review successful strategies and trends that are benefiting customer outcomes today and tomorrow.

Featured Speakers

Alex Hoff
Senior Vice President, Product Management, Vendavo

Alex leads the product management team in bringing innovative SaaS solutions to market that enable B2B corporations to operationalize their commercial excellence strategies, enabling superior outcomes

Over the past thirteen years in a variety of roles, Alex has worked directly with clients in manufacturing, distribution, and services, to design and build solutions that drive growth and profitability through commercial excellence.

Prior to working for Vendavo, Alex served in various product marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services. As a Certified Pricing Professional (CPP), Alex is a subject matter expert in strategic pricing and he holds an MBA with a concentration in Marketing, and a BS in Behavioral Psychology. Alex has also taught courses in marketing at the undergraduate level and served as a guest speaker at conferences focused on pricing and commercial excellence.

Ben Blaney
Vice President, Business Consulting, Vendavo

Ben has deep experience in all areas related to enterprise pricing solutions. He has helped some of the world’s largest companies redesign their pricing and commercial models (systems, processes, and priorities). Ben has also sold enterprise software and cloud solutions that changed the game for Fortune 500 companies, and he has managed large teams in executing digital transformation projects in unpredictable combat zones. 




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