Today’s B2B environment is more demanding than ever, with commercial challenges coming from all sides, all the time.   Making improvements in your commercial processes is essential - but there are real barriers standing in the way of success even when you have the right technology in hand.

In this webcast, you’ll learn about the four key capabilities of Vendavo Value Consulting - tying  best-in-class solutions to your process and people components to make sure you realize the full value of your business model.  And most importantly, the Vendavo Value Consulting team does this on a continuing basis - closing the loop with you as your partner, to keep maximizing your bottom line benefits. 

Results matter, and must be measured - we’ll show you some key customer success stories from the last 12 months with quantified benefits.  Most importantly, you’ll see how Vendavo puts skin in the game - guaranteed outcomes with Value Consulting. 



Justin Bailey  |  Director, Value Consulting, Vendavo

As leader of Vendavo’s global Value Consulting practice, Justin helps B2B executives achieve their financial objectives through innovative business insights, commercial process fundamentals, and technology enablement. His experience with Fortune 1000 manufacturers and distributors spans multiple decades, where he has consulted in the areas of value based pricing, change management, business process design, and commercial best practices. He is passionate about driving measurable results to the bottom line and helping clients, employees, and communities succeed.

Aidan Murphy |  Director, Value Consulting EMEA, Vendavo

As the European Director of Value Consulting at Vendavo with over 18 years of professional experience, Aidan has a proven track record of guiding customers through complex process and system transformation for continuously successful outcomes. Aidan has been a trusted advisor to Vendavo customers for 6 years, dedicated to improving their profitability and commercial excellence. Prior to Vendavo, Aidan spent over a decade at IBM and PwC, leading global delivery teams across hi-tech, industrial, distribution, chemicals, aftermarket, energy, telecommunications, public sector and financial services verticals.

Ramesh Billa |  Director, Value Consulting, Vendavo

Ramesh joins us most recently from Deloitte, and his experience spans 22 years leading Full Life Cycle Implementations with 14 years of expertise leading global Pricing and SAP order-to-cash Implementations. He has deep experience executing various global initiatives from pre-sales to deployment and support. His industry experience spans Med-tech, High-tech, Consumer and Industrial Products, Chemicals, Manufacturing, Wholesale distribution, and Automotive. He has deep knowledge of our market, loves to travel, and enjoys watching historical epic drama seasons in his spare time.

Mitch Lee |  Host and Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.