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AI-Driven Pricing Segmentation for B2B Profitability

Original Broadcast Date: 8/5/20

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In terms of segmentation what can we expect from AI?

We know that one price does not fit all, because all transactions are not equal. Customers are different with differentiated willingness-to-pay depending on the context, e.g. geographies, end-uses, etc. A uniform price in the business will leave money on the table with uncaptured customer surplus. Similarly, a too high price will result in lost business opportunities. Differentiating pricing based on willingness-to-pay should be the goal of pricing segmentation.

In this webinar, you'll learn:

Six expectations from improved pricing segmentation on profitability
AI’s role in the development of customer segmentation
A 3-step process for building your iterative cycle
A distribution case example achieving a margin uplift, improved customer satisfaction and higher win-rates

Darius is a Business Consultant with 10+ years of professional experience in pricing and commercial transformations. He is an advocate for elevating pricing to strategic levels in organizations and an expert in building dynamic pricing capabilities in commoditized markets.

Prior to joining Vendavo, he delivered a number of complex business transformation initiatives in B2B industries and financial services. Darius also worked at Simon-Kucher & Partners advising clients on top-line growth, price optimization and commercial excellence initiatives across various sectors. He started his career trading commodity derivatives and managing equity investment portfolios.

Darius holds a Masters in International Economic Relations from the Cracow University of Economics in Poland.

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Questions?

Speak with one of Vendavo’s friendly Solution Development Representatives:

[email protected] (303) 309-2320

AI-Driven Pricing Segmentation for B2B Profitability

Original Broadcast Date: 8/5/20

Access On-Demand Webcast

In terms of segmentation what can we expect from AI?

Darius Fekete

Business Consultant, Vendavo

What You Get:

Darius Fekete

Business Consultant, Vendavo

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Professional Title, Company Name

First and Last Name

Professional Title, Company Name

Questions?

Speak with one of Vendavo’s friendly Solution Development Representatives:

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AI-Driven Pricing Segmentation for B2B Profitability