On-Demand Webcast

Introducing VMBA: Taking Control of your Margin through Actionable Insights

Original Broadcast Date: 5/13/2020

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Vendavo Commercial Excellence Month LIVE

Join Matthias Mueller, Alex Hoff, Adrienne Wanzo and Mitch Lee as they introduce Vendavo’s newest Commercial Excellence Solution, Vendavo® Margin Bridge Analyzer. Vendavo® Margin Bridge Analyzer (MBA) is a powerful, cloud-based commercial intelligence solution that enables large B2B organizations to accurately measure and monitor the business impact of complex changes in prices, volumes, product mix, and other dynamic market factors like currency fluctuations. Vendavo Margin Bridge Analyzer is an automated, secure, scalable, and agile solution that can be up and running in as little as 24 hours.

Featured Speakers

Alex Hoff

VP, Product Management and Product Marketing

As a VP of Product Management & Marketing with Vendavo, Alex brings enterprise software solutions to market that enable B2B corporations to operationalize their commercial excellence strategies. Alex has been with Vendavo in various roles for over ten years, working with customers in industrial manufacturing, process industry, consumer product manufacturing and business services. Prior to working for Vendavo, Alex worked in various marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services.

Matthias Mueller

Product Manager, Intelligence Cloud, Vendavo

Matthias is a pricing practitioner with over 16 years of experience in practical and strategic pricing in B2B. During the last three years at Vendavo, he has helped customers across industries adapt and implement best practice pricing strategies, quickly ramp-up/enhance their analytical skills and improve pricing effectiveness and margin performance.

Adrienne Wanzo 

Value Consultant, Vendavo

Adrienne Wanzo has been with Vendavo for 10 years, first as a Pricing Consultant, leading requirements gathering for project implementations, and most recently as a Value Consultant, leading our Value as a Service consulting practice in North America. As a Value Consultant, Adrienne works with Vendavo customers post-deployment to help them on their journey towards accelerating price and margin gains from their Vendavo implementation and to ensure they are maximizing the capabilities of the solution. Prior to Vendavo, Adrienne worked in various pricing and sales operations roles for Fortune 500 companies in the telecommunications and medical device industries.

Mitch Lee

Profit Evangelist, Vendavo

Mitch is the Profit Evangelist at Vendavo, with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.




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