Vendavo Commercial Excellence Month LIVE
Join Stephan Liozu and Mitch Lee in a discussion on how to leverage your pricing during economic disruptions. Companies that don’t have good measure, monitor, and management capabilities during constantly shifting market variables may be unnecessarily cutting prices based on fear, rather than fact. You already have access to Vendavo commercial excellence solutions that can help you make smarter decisions faster. Learn how to better leverage your pricing by analyzing your transactional, product, and customer data to make dynamic pricing decisions that are profitable for your business.
Stephan M. Liozu is Chief Value Officer of the Thales Group. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer certified Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. He authored four books, Monetizing Data (2018), Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited four books, Pricing Strategy Implementation – Translating Pricing Strategy into Results (2019), Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Stephan sits on the Advisory Board of Professional Pricing Society and LeveragePoint Innovation.