EPP Pricing Maturity Survey Report

Because organizations with more mature pricing functions have healthier bottom lines, Vendavo partnered with the European Pricing Forum (EPP) to assess the market maturity in this space, and while findings indicate a clear improvement over previous years (only 22% of the companies in the survey are still working in a pure volume-driven environment), organizations still have ample room to improve this function. The maturity model used places organizations into 1 of 4 stages; download the report to view findings based on feedback from 250 pricing executives.