On-Demand Webcast: Live Keynote

Climbing Back Up the Revenue Ladder in Today's Turbulence

Original Broadcast Date: 10/20/2020

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Vendavo Commercial Excellence Month | Fall 2020

Many commercial organizations will need to do things differently and build new muscles over the next 6-18 months to develop a recovery plan to get out of the revenue hole. In this webcast, Peter Regen, Managing Director at Blue Ridge Partners, points out that B2B companies need to become more customer centric in selling, more productive, more disciplined, more analytic and more cost effective. Based on recent discussions with many companies beginning the journey back to pre-COVID revenue levels, Peter will discuss a revenue-recovery framework focused on three sequential steps.

Featured Speakers

Peter Regen

Strategic Growth Advisor and Managing Director, Blue Ridge Partners

Peter Regen is the Global Pricing Practice leader at Blue Ridge Partners, a strategy consulting firm focused on driving profitable revenue growth. He co-founded The Boston Consulting Group’s Federal Government Practice and also led the creation and growth of new businesses at Oliver Wyman, a SaaS supply chain software company and Unisys. Peter has a passion for collaborating to define holistic solutions to complex business problems, and helping orchestrate a practical path forward that delivers lasting results. He brings particular expertise to pricing, product-market strategy, go-to-market model redesign and large-scale transformation in challenging environments. Peter holds an MBA from the Yale School of Management and a BA in Political Science and Economics from Swarthmore College.

Mitch Lee

Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.




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