Rating Your Profitability Pursuit & Defining Next Steps

Wednesday, September 15 at 3pm PT / 4pm MT / 5pm CT / 6pm ET

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Good tequila is best when it reaches its maturity, but where does your organization rate in its pursuit of growth and profitability through pricing and selling optimization? And what should be your next steps?

We’ve got some answers. So join us for an hour of tequila tasting and a relaxed conversation. If time permits? Beforehand, please take this quick Commercial Excellence self-assessment – it'll reveal where you stand in your progress toward optimized profitability. No time to do the assessment? No worries! Join us anyway.

This event is reserved exclusively for executive-level clients of Vendavo.

If you have received a special invitation, please register your interest in this exclusive virtual event to learn more!

Featured Speakers

Drew Garrison


Drew Garrison is an Agave and Sugar Cane Enthusiast and has traveled to distilleries all over the world to study his craft. With over 10 years in the spirits industry, Drew is well versed in Agave, Cane and Whisky. He is currently employed by JVS Imports as their Sacramento Market Manager furthering his passion for all things spirits. He is also the host of The Good Bottle podcast.

Israel Rodrigo

Business Consultant, Vendavo

Israel has deep experience in all areas related to enterprise pricing solutions. He has helped many companies, including Fortune 500 companies, design, or redesign, their pricing and commercial processes and priorities.

Israel has more than 20 years of progressive international experience in logistics, wholesale distribution, high-tech, and software industries. Prior to Vendavo, he worked at Deutsche Post DHL and McKesson in several strategic positions, such as controller, EMEA pricing director, management consulting, and leading pricing optimization and digital transformation initiatives.

He holds a BS degree in Mathematics and Statistics from Universidad Carlos III de Madrid (Spain) and lives in Seattle, Washington with his wife and three children.




Speak with one of Vendavo’s friendly Solution Development Representatives: