On-Demand Webcast: Live Keynote

4 Challenges to Overcome for Improving Profitability in Today's B2B Environment

Original Broadcast Date: 10/13/2020

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Vendavo Commercial Excellence Month | Fall 2020

Mark Thomason of IDC and Jordan Hahn of Vendavo discuss 4 business critical challenges B2B organizations are facing today. Mark will relate findings from his research for driving strategies with pricing data and aligning selling efforts across all channels digitally, for the agility required in turbulent times. Jordan will provide examples of how these challenges are addressed with best practices and demonstrate key specifics.

Featured Speakers

Mark Thomason

Research Director, IDC

Mark Thomason is Research Director for IDC responsible for Digital Business Models and Monetization practice. Mr. Thomason’s research coverage examines traditional and emerging monetization models for digital products and services, identifies disruptive business models and technologies such as cloud services, product to “SaaS” transformation, and monetization enabled by innovation accelerators such as IoT. The practice also examines the use of analytics to understand usage and ensure compliance.

Jordan Hahn

Senior Product Manager, Vendavo

Jordan is responsible product management for Vendavo CPQ Cloud, using pricing and sales enablement experience gained in industry and academic research to drive strategy and innovation for Commercial Excellence. Prior to Vendavo, he worked in product management and strategy consulting for telecom, managed services, and B2B software-as-a-service solutions, spanning the product lifecycle from startups and new product launches to legacy product retirements.

Mitch Lee

Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.




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