
Featured Speaker
Mark Thomason
Research Director, IDC
Mark Thomason is Research Director for IDC responsible for Digital Business Models and Monetization practice. Mr. Thomason’s research coverage examines traditional and emerging monetization models for digital products and services, identifies disruptive business models and technologies such as cloud services, product to “SaaS” transformation, and monetization enabled by innovation accelerators such as IoT. The practice also examines the use of analytics to understand usage and ensure compliance.