On-Demand Webcast

Collaborating with Sales: Best Practices for Developing Effective Pricing Processes

Access On-Demand Webcast

The classic argument exists across many organizations: the Sales team wants to control prices based on their knowledge of the market. But, this can lead to a variety of pricing strategies being executed in the field, potentially compromising company margins and profitability.

Colin Carroll, Director of Pricing and Profitability at PwC’s Customers Impact practice will share best practices for working with field sales organizations to bring discipline to price setting and execution. Watch this webinar for tactical insights on balancing a top-line, decentralized sales centric approach with a more centralized, margin and value focused approach. You’ll learn how to:

  • Leverage analytics to understand pricing dynamics and support the right sales behaviors
  • Bridge the gap between strategy and execution while sharing control with Sales
  • Utilize technology, tools and processes to facilitate collaborative efforts

Watch this webinar to learn best practices on collaborating with your field sales organization.


Colin Carroll

Director of Pricing and Profitability, PWC

Colin is a Director in PWC's Customer Impact practice with more than 15 years of consulting experience in pricing and sales and channel effectiveness. Colin’s experience spans strategic, tactical and transactional pricing, from strategy development through execution, and includes development and implementation of decision support tools and change management programs across global, cross-functional matrix organizations. Colin joined PwC from McKinsey’s pricing practice. Before McKinsey, Colin was the Vice President of Business Consulting at Vendavo, and has extensive experience with global rollouts of price management software.

Alex Hoff

VP Business Consulting, Vendavo

Alex joined Vendavo seven years ago and works with Vendavo clients to help them drive value through price & margin management improvements. Prior to joining Vendavo, Alex spent most of his career in various product marketing and pricing roles for Fortune 500 companies in both B2C and B2B industries.




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