Closing the Loop in Value Creation to Drive Commercial Excellence

Wednesday, June 30 • 5am PDT / 6am MDT / 7am CDT / 8am EDT / 2 PM CEST

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Have you struggled to convert well-intentioned pricing strategies into effective Value Creation? Does a move to new commercial models always seem just out of reach for your organization?

In this webinar, global pricing experts Björn Willemsens and Robert Irwin will discuss why closing the loop on value creation across your organization is so critical in enabling effective pricing strategy execution to unlock growth and profitability.

Effective alignment across commercial capabilities and the wider business functions is a critical prerequisite for success. While many organizations acknowledge this as a key success factor, they rarely act on it. Join Robert Irwin, Vendavo Vice President, Business Consulting, and Björn Willemsens, partner at Page-37, a specialized pricing, profit optimization, and monetization consultancy, as they explain the concepts of Closed Loop Value Creation.

They will explore, through a series of Case Studies, how you can most effectively gain broad organizational support to evolve, or even revolutionize, your commercial models and drive value and business effectiveness.

What you will take away:

  • Learn some of the critical failure points of strategic execution​
  • Insights into an integrated architecture that can deliver success
  • Tips on how to manage your organization through the change process

Featured Speakers

Björn Willemsens

Experienced Consultant, Page-37

Throughout his career, Björn is active as a consultant in the domain of Commercial Excellence. His key areas of expertise include Customer Management Strategy, Sales Force Management, Pricing and Profitability Management, and Entrepreneurship.

He has demonstrated top-level analytical and tactical skills which, combined with a high level of pragmatism, lead to successful process reengineering and strategy implementations. He acts as a lead member of the European Pricing and Profitability Management Community. As such, he drives the further development of pricing methodologies and market awareness. He is a regular guest speaker at conferences.

Bjorn is a professional coach and trainer and has extensive experience in workshop facilitation and interviews. His mother tongue is Dutch and he is fluent in English and French.

Robert Irwin

Vice President of Business Consulting Europe

Robert has worked in the area of Pricing for over 15 years and has spent the last 8 years at Vendavo helping customers to implement and automate their pricing processes, strategies, and margin optimization.

Before joining Vendavo, Robert was the Global Director of Pricing at a High-Tech manufacturer where he developed, built, and led the Pricing Organization. He is experienced in leading sales and operations teams in the international business environment and has a proven track record of successfully leading organizations through structural and process change.

Robert has an MBA from Wake Forest University and a BA (Hons) in International Business from Sheffield City Polytechnic.




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