Speakers: Chris Weyand, Nortel
Matt Jenkins, Vendavo
On Demand Webinar
In a challenging economy, price is one of the key strategic levers available to a company to improve margins. This presentation describes how Nortel has leveraged pricing strategically as part of a key business initiative to improve sales and marketing effectiveness. It provides insight into Nortel’s deployment of Vendavo and the value the company has realized to date from its investment.
The presentation also provides practical tips on:
Building a successful business case for a pricing initiative
Delivering the solution on-time
Effectively measuring value from pricing



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