On-Demand Webinar

How Companies Do Pricing, as Reported by Companies

Aired on Wednesday January 26th, 2022

Watch On-Demand Now

Pricing and price optimization are at the heart of enterprise survival in these volatile times.

So there are important insights to uncover, such as the answers to questions like: How are companies managing the pricing function? Who makes pricing decisions within organizations? And many others.

These are just some of the key insights we set out to explore by partnering with global research and advisory services firm Ventana Research to conduct an extensive survey. In this exclusive webinar, we’ll reveal what the research revealed, and how these findings could impact your enterprise.

Featured Speakers

Mitchell D. Lee

Profit Evangelist, Vendavo

Mitch is the Profit Evangelist at Vendavo with decades of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term supply agreements with leading global manufacturers.

Stephen Hurrell

VP and Research Director, Ventana Research

Stephen leads the expertise in Office of Sales and guides leaders in the applications and technology for buying and selling products and services to maximize revenue. The topics of coverage include digital commerce, price and revenue management, product information management, sales enablement, sales performance management and subscription management. Stephen’s uniquely diverse technology experience spans over 30 years, including leadership roles heading up product strategy across a range of data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms




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