Self Assessment Pricing:

Determine Organizational Readiness in the Current Environment


Profitable pricing has always been a critical factor for business success. Over the years, organizations have developed different strategies to establish prices for their products and services depending on previous practices, the structure of the business model and the degree of competitiveness in the market. Pricing strategies are important because they leverage tremendous impact on the bottom line: the ability to add incremental revenue with no associated costs directly adds to profits. A company’s ability to successfully execute its pricing strategy depends heavily on the connection between its sales organization and the information and systems that maximize effectiveness by providing context for pricing decisions. The robustness of that connection between pricing and selling has never been more important.

Take a few minutes to fill out this self-assessment survey conducted by Ventana Research to determine your organization's readiness to take action in the current environment. Based on your responses, your organization will be categorized and recommendations will be provided based on Ventana Research's benchmark research and views.













Ventana Pricing Survey