A Skeptic's Guide to the Value of Strategic Pricing

Since the consequences are substantial for a business, executives tend to require a high standard of proof before agreeing to a new pricing action.

However, managers who clearly understand their competitive business strategy, and who take a highly quantitative, fact-based pricing approach, can meet this high burden or proof.

Download this article to learn how you can reap the benefits of a strategy that will both please key stakeholders and produce concrete results.

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