Planning for the Unknown
Scenario planning enables you to think of several alternative futures and plan for what could happen across each. You identify key variables that could impact your business performance and flex those variables to see the impact. Some might think the worst has already happened…but how do you know?
In addition to using scenario planning during the development of corporate strategy, it’s also proven to be a valuable tool for evaluating pricing strategy and tactics to grow your bottom line. Within pricing, scenario planning supports the timing and application of pricing models driven by the current economic landscape, product lifecycle stages, or even competitive intensity.