Outcome-based pricing has accelerated strongly in recent years, across industries, both as a response to rapid commoditization and as a strategy for increasing value capture and margins.
Outcome-based pricing mechanisms can not only help you to combat commoditization, but they can also help you to create customer value. In this article, the author explains how value-based pricing is the best practice for driving improved price realization within the constraints of existing revenue models, and it also gives real world examples of its application.
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