Generally speaking, the industrial sector is considered slow-moving and conservative, having gone through many changes throughout history. But as the pace of change accelerates due to a culmination of factors like the fourth industrial revolution, connectivity, and globalization, manufacturers need to adapt accordingly all the aspects of their business, including the pricing methodologies in order to be able stay in the game.

In this webcast, Vendavo Business Consultant Ramin Imani shares a pricing methodology inspired by the earlier academic research and complemented by our broad experience in Commercial Excellence, on how to stay innovative and relevant on the pricing side of your business.​ Further, we’ll unlock strategic insights from the aftermarket industry based on a collaborative research study conducted and released in 2019.


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Presenters:

Ramin Imani  |  Business Consultant, Vendavo

Ramin is a driven and entrepreneurial-minded business consultant with a focus on strategic and digital operational pricing. He has experience working with a multitude of international manufacturers and distributors on designing and implementing global pricing strategies and digital transformation. Personally, he has passion for business development strategy within digital deep tech vertical. In 2017, he was awarded his PhD from KTH Royal Institute of Technology in Mechanical Engineering with specialization in energy and aerospace.

Mitch Lee  |  Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.