Innovations from the Aftermarket Industry

The pace of change for B2B enterprises has accelerated due to a culmination of factors like the fourth industrial revolution, connectivity, and globalization, and now, of course, the impact of covid-19. Industrial manufacturers, often viewed as slow-moving and cautious, need to adapt all the aspects of their business, especially pricing methodologies, in order to be able stay in the game. Despite the obvious profit power of proper pricing, fewer than 5% of companies have a dedicated pricing team responsible for analyzing, developing, and monitoring pricing capabilities.

In the final episode of this 3-part series, Vendavo Business Consultant Ramin Imani shares innovative ideas for action for incorporating a pricing function into your business processes. The concepts are inspired by academic studies and practical applications on how to stay innovative and relevant on the pricing side of your business.​ Further, we’ll unlock strategic insights from the aftermarket industry based on a collaborative research study conducted and released late last year. Register now to save your seat!


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Presenters:

Ramin Imani  |  Business Consultant, Vendavo

Ramin is a driven and entrepreneurial-minded business consultant with a focus on strategic and digital operational pricing. He has experience working with a multitude of international manufacturers and distributors on designing and implementing global pricing strategies and digital transformation. Personally, he has passion for business development strategy within digital deep tech vertical. In 2017, he was awarded his PhD from KTH Royal Institute of Technology in Mechanical Engineering with specialization in energy and aerospace.

Mitch Lee  |  Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.