The pace of change for B2B enterprises has accelerated due to a culmination of factors like the fourth industrial revolution, connectivity, and globalization, and now, of course, the impact of covid-19. Industrial manufacturers, often viewed as slow-moving and cautious, need to adapt all the aspects of their business, especially pricing methodologies, in order to be able stay in the game. Despite the obvious profit power of proper pricing, fewer than 5% of companies have a dedicated pricing team responsible for analyzing, developing, and monitoring pricing capabilities.
In the final episode of this 3-part series, Vendavo Business Consultant Ramin Imani shares innovative ideas for action for incorporating a pricing function into your business processes. The concepts are inspired by academic studies and practical applications on how to stay innovative and relevant on the pricing side of your business. Further, we’ll unlock strategic insights from the aftermarket industry based on a collaborative research study conducted and released late last year. Register now to save your seat!