Dogfooding is short for “Eating your own dog food,” which represents the practice of using your own products. For Vendavo, that means actually using the commercial excellence solutions we’re building.

Our sales organization was faced with rapidly changing demands - new solutions, new service offerings, and changing customer expectations. To meet these demands, a closer look at our internal sales processes was critical. The best possible option for gaining efficiencies and improving sales effectiveness was obvious: Vendavo iCPQ.

How many software companies can say they use their own software? Not many. Utilizing artificial intelligence for expanded pricing insight, along with guided selling capabilities to better collaborate with customers in selecting the best solution options, Vendavo iCPQ has enabled the Vendavo sales team to deliver tremendous improvements in customer experience and overall sales productivity.

As with any change, even as an organization that routinely delivers projects and changes for others, we still learned a lot from our own implementation project. We’ll talk about these key lessons learned from change management to final implementation and beyond, so you can apply these learnings in your own commercial excellence projects. We will also share our early results and progress made in improving our sales productivity and customer experience.

We look forward to sharing our lessons learned with all of you.

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Presenters:

Behic Akgun | Director, Sales Operations

Behic (pronounced beh-heech) leads the global sales operations and enablement function at Vendavo. Focused on operational excellence, Behic relies on the confluence of data, process and technology to create action through insight. Behic recently joined Vendavo with over 15 years of experience in sales operations, sales compensation, and business analysis. He has worked for companies as small as $5M a year startups to $9B a year conglomerates covering telecom, construction and mining, sales enablement, and financial technology industries.

Sean Myers | Senior Vice President, CPQ

Sean Myers brings 17 years of CPQ (Configure Price Quote) leadership to Vendavo.  As the founder and CEO of Endeavor Commerce, Sean led the growth and transformation of an on premise Sales Configuration Software company to a market leading SaaS CPQ business in 2013.  Following Vendavo’s acquisition of Endeavor in 2017, Sean joined the leadership team to serve as Senior Vice President of CPQ with a focus on helping growth companies expand revenues, profits and customers satisfaction with intelligent and integrated quote to order process and systems.

Mitch Lee | Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.