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Colin Carroll, Director of Pricing and Profitability, PWC
Colin is a Director in PWC's Customer Impact practice with more than 15 years of consulting experience in pricing and sales and channel effectiveness. Colin’s experience spans strategic, tactical and transactional pricing, from strategy development through execution, and includes development and implementation of decision support tools and change management programs across global, cross-functional matrix organizations. Colin joined PwC from McKinsey’s pricing practice. Before McKinsey, Colin was the Vice President of Business Consulting at Vendavo, and has extensive experience with global rollouts of price management software.
Alex Hoff, VP Business Consulting, Vendavo
Alex joined Vendavo seven years ago and works with Vendavo clients to help them drive value through price & margin management improvements. Prior to joining Vendavo, Alex spent most of his career in various product marketing and pricing roles for Fortune 500 companies in both B2C and B2B industries.