Driving Higher Customer Engagement in e-Commerce Channels
We’ve seen a significant change in how businesses engage with customers throughout their sales cycle. B2B companies are accelerating their efforts to digitize customer journeys, shift meetings to video conferences, and started exploring self-service platforms to execute sales.
B2B Digital negotiations add a controlled dialogue to the virtual selling process and allow organizations to offer a win-win environment to their customers. Buyers have a chance to use the e-commerce platform to control spending, while sales remain in control of the process and can manage the potential trade-offs.