Attribute-Based Pricing Strategies for B2B

Speaker: Elliott Yama
                  Director, Vendavo University
                   

On Demand Webinar

A “one-size-fits-all” pricing strategy is commonly considered an outdated concept for B2B companies. This is because, in many settings, a single price point for all segments and customers limits the business’s opportunity to grow revenue and margins. A key for realizing these opportunities is differentiated pricing, or the idea of different prices based on different value and customer willingness-to-pay. 

This webinar will introduce strategies to help companies realize more value and higher profits through differentiated pricing based on product and customer attributes and how Vendavo enables attribute-based pricing methodologies and margin analysis.

During this webinar, you will be introduced to the following attribute-based pricing strategies:

• Product Revenue Classification to drive differential pricing
• Pricing through the Product Lifecycle
• Product Differentiation a.k.a. “Value Pricing” for Global B2B Companies
• Leveraging Customer and Transaction Type Attributes

Request this webinar to learn about attribute-based pricing strategies to increase profit at your company. 

Please complete the form to request this resource.