On-Demand Webcast

3 Causality Myths That Impact Your Pricing Strategy

Original Broadcast Date: 10/17/2018

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Do business leaders in your company understand what is really driving changes in revenue or profit or is there a sense of not really being in control of your pricing? Can you explain why theses changes are happening? Are you managing an appropriate responses? Underlying causes for revenue and profit variation should be well understood, but they are often a mystery.

We’ll cover 3 causality myths that could be holding back your pricing success.

Causality analytics (also known as “Price/Volume/Mix” reporting) is a key capability in your business and pricing toolbox, and it is among the most powerful in driving actionable insights and decisions. You’ll get an overview of what causality analytics are, why you should care about them, and how you can use them to drive value, as well as challenges to watch out for as you take your next step on the journey of commercial excellence.

Featured Speakers

David Anderson

Business Consultant, Vendavo

David Anderson is a Boston-based Business Consultant with Vendavo. He has spent the last 15 years working inside companies to advance their strategic pricing agendas. Dave is a manufacturing engineer by training (BS, MSE from Kettering, Purdue), has an MBA from Harvard Business School, and he has had the great privilege of learning pricing by working and interacting with many fantastic pricing experts over the course of his career.

Mitch Lee

Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.




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