Analyst Video Report

IDC: Strategically Manage Revenue as You Add Sales Channels

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The COVID-19 pandemic has significantly challenged how companies do business, forcing many to become a digital-first enterprise faster than they’d planned.

In this video by IDC, sponsored by Vendavo, see the results of IDC’s research over the past year into how companies have been accelerating their efforts to digitize the quote-to-revenue process so they can sell remotely, across more channels, and do it more effectively.

Mark Thomason, Research Director at IDC, presents insights on:

Where companies stand in IDC’s 5-stage recovery model that assesses their progress in digital transformation.
What software solutions are being turned to by companies looking to sell more efficiently.
How surprisingly fast the payback has been for companies that have invested in price optimization and management applications.

Watch it now for these in-depth insights.

Mark Thomason is Research Director for IDC responsible for Digital Business Models and Monetization practice.

Mr. Thomason’s research coverage examines traditional and emerging monetization models for digital products and services, identifies disruptive business models and technologies.

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IDC: Strategically Manage Revenue as You Add Sales Channels

Watch the IDC Analyst Video Report

Mark Thomason

Research Director, IDC

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