From Chaos to Clarity: Using CPQ for Sales Success

Paul Sansom is a Denver-based Business Consultant focused on understanding market challenges, building business cases, and driving business value and outcomes for Vendavo customers. Paul has a wide range of expertise in business development, forensic market analysis, CRM management, marketing communications, field engineering, and corporate business strategy. Prior to joining Vendavo, Paul led the Business Intelligence group at TRC Companies. He has also worked for KBR, EMS, and Kiewit in various market analyst and business development roles. Paul received his Bachelors in Management with an emphasis in Marketing from Georgia Tech Scheller College of Business, and hold a Business Analytics Certificate from The Wharton School.

Patrick Dougherty is a Product Marketing Manager at Vendavo, specializing in sales-oriented solutions. With over 10 years focus on the ins and outs of CPQ, Patrick brings a deep product understanding and extensive market knowledge to Vendavo’s sales solutions like Intelligent CPQ and Sales Optimizer. Prior to entering the industry, he recorded and produced music for bands in Texas while engineering country music radio shows, even performing in his own band, The Dirty Dandies. Before that, Patrick was a designer at the Fort Worth Star-Telegram and other regional newspapers. With his comprehensive background and deep industry knowledge, Patrick Dougherty is a valuable asset to the Vendavo team and a respected professional in the sales technology landscape.

David Anderson is a bonafide pricing utility player with expertise in the math and science behind strategic pricing improvement and the people skills necessary to drive program buy-in from the board level down. With a career start as a Manufacturing Engineer, his professional experience spans product marketing and pricing director roles before coming to Vendavo. As a business consultant, he has led corporate pricing initiatives for hundreds of multinational brands including GAF, Corning, Emerson, Shell, Chevron Phillips Chemicals, BNSF, and others. He leads the Business Consulting team at Vendavo, lending expertise and support for both customers and other Vendavo advisors who are pushing toward the shared goal of bigger profit margins.

Saravanan Krishnakumar is a Co-Founder of Market Medium. He is focused on managing the product strategy, development, operations, and some of the go-to-market initiatives for Rebate & Channel Manager.

A driven and entrepreneurial-minded business consultant with a focus on strategic and digital operational pricing. He has experience of working with multitudes of international manufacturers and distributors on designing and implementing global pricing strategies and digital transformation. Personally has passion for business development strategy within digital deep tech vertical. He was awarded in 2017 his PhD from KTH Royal Institute of Technology in Mechanical Engineering with specialization in energy and aerospace.

Shawn has over 23 years’ experience in directing digital transformation initiatives for Fortune 500 companies around the world. Passionate about Commercial Excellence having lead practices across many institutions including consultancies such as Deloitte, a visiting professor at EADA Business School Barcelona for global top-30 master’s program, and successful in founding a profitable healthcare start-up. At Vendavo, Shawn is responsible for strategic assessment and execution for customers success, with emphasis on continuous engagement for customer value realization.

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From Chaos to Clarity: Using CPQ for Sales Success

2024-04-18, 10 EST / 4 CET

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Dayton Kellenberger

Chief Financial Officer

What You Get:

Featured Speakers

Paul Sansom

Business Consultant

Patrick Dougherty

Product Marketing Manager

David Anderson

Vice President, Business Consulting, Vendavo

Saravanan Krishnakumar

Vice President of Rebates and Channel Manager, Vendavo

Ramin J. Imani

Management Consultant, Vendavo

Shawn Ehmann

Global Vice President - Services Sales, Vendavo

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