Intelligent Pricing is only five steps away.

In this webcast, Kim Long, pricing expert and Vendavo business consultant, reveals 5 key steps distributors can take to leverage an Intelligent Pricing process that accounts for the complexity of your business while remaining simple enough to execute. 

What you can expect to takeaway:
  • Why segmentation sets the stage for Intelligent Pricing 
  • The impact of grouping commodity with non-commodity items 
  • The risks of a margin-based optimization model 
  • Best practices for setting target prices 


Kim Long | Business Consultant, Vendavo

Kim Long is a subject matter expert in pricing, working in the functional area of pricing as a product manager, director of pricing, and as a consultant with Vendavo. Kim has over 21 years of professional experience in the distribution industry. Prior to joining Vendavo, Kim worked at OfficeMax and was responsible for pricing strategy, profit management, performance measurement and process re-engineering. As the Director of Pricing Strategy and Optimization, Kim led a company-wide initiative centralizing all contract pricing functions in addition to installing a pricing platform to support those functions.

Mitch Lee | Profit Evangelist, Vendavo

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with leading suppliers.

Philip Denkabe | Sr. Pricing Scientist, Vendavo

Philip is a Senior Pricing Scientist at Vendavo with over 13yrs of experience in analytics, consulting and strategy. Before Vendavo, Philip was a founding member and managing partner at BAXIA Group where he was responsible for leading analytics consulting services for clients. Prior to this, he's held a number of key positions in advanced analytics at Cisco, Intel and UNICEF, including Director of Corporate Strategy at Juniper Networks, where he pioneered the use of analytics to drive pricing, sales and corporate investment strategy.