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Alicia Keyes is the Global International Pricing Operations Leader at 3M focused on guiding Pricing operations teams in countries around the world. Alicia has been driving the use of pricing analytics at 3M for 5 years. As the Value Realization Manager, she provided leadership around establishing VR processes and the use of playbooks to support business pricing initiatives. Alicia achieved Certified Pricing Professional status in Aug. 2012 and became certified a Lean Six Sigma Black Belt in 2008.