Vendavo Growth + Profitability Summit

31st May - 1st June

You are now registered for Vendavo Growth + Profitability Summit Stockholm May 2022!

Please check your inbox for confirmation details.

If you have any questions, please reach out to Jenny Greve (EMEA Marketing Manager) [email protected] or 070-550 31 08.

See you there! DrinkDrink

Spring 2022 Growth + Profitability Summit 

We’re excited to host our Spring 2022 GPS event in Stockholm and looking forward to having everyone join us for this multi-day, in-person event. This can’t-miss event is going to contain ample networking opportunities, panel discussions, breakout sessions hosted by customers and product team members, demos, a business consultant bar to answer your questions, and more. 

    • Build and strengthen pricing processes across your team.
    • Learn from peers and experts the latest trends in pricing.
    • Discover improvements your organization can make to achieve stronger pricing power.
    • Stay current on new Vendavo product capabilities and upcoming enhancements.
    • Special Guest and Futurist, Stefan Hyttfors, will explain why it is Time for Optimism.
    • A “sail-ebration” of your success.


If you're travelling to the summit here are some tips to make it easy. If you have any special needs please let us know.


31st May

Time Event Speaker
11:30 - 12:20 Networking Lunch
12:30 - 12:40
Robert Irwin
12:40 - 13:10 Pricing for Sustainability Dr. Larisa Kryachkova
13:10 - 13:55  Simplifying for Effectiveness: Connecting Pricing with Selling - get your best efforts in the hands of those who are using it Panel Discussion
13:55 - 14:10 Networking Break
14:10 - 14:55 Clarity in Complexity: Connecting Pricing with the CSuite – Get support for delivering greater value and elevating the pricing function. Panel Discussion
14:55 - 15:30 Networking Break
15:30 - 16:00 Breakout sessions: Success Stories, Market Trends, and Industry Guidance
  • Commercial excellence is a journey: The leadership opportunity for the pricing function, Yekta Yeganeh
  • Artificial Intelligence and Machine Learning are the key enablers for Dynamic Pricing. Sponsored by Deloitte.
  • Aftermarket Pricing: Opportunities for Growth through Organizational Alignment, Kalle Aerikkala

16:05 - 16:35 Breakout sessions: Success Stories, Market Trends, and Industry Guidance
  • Discounting Tool: Improving Pricing precision and quoting speed, Berndt Falkenberger
  • Simplify the complexity of your business with value-based principles for profitability AND sustainability. Sponsored by Deloitte
  • The March of eCommerce Progress: A Theory of Evolution and Practical Advice to Getting it Done, Robert Irwin
16:40 - 17:25 Keynote - Time for Optimism Stefan Hyttfors
17:30 Dinner and Special Event

1st June

Time Event Speaker
08:30 - 08:55 Networking Breakfast
09:00 - 09:05
Robert Irwin
09:05 - 09:20

Vendavo Product Roadmap - A vision of capabilities that will enhance your organization and its goals

Alex Hoff
09:30 - 10:15
Product Breakout Sessions

Genius Bar
10:15 - 10:30 Networking Break
10:30 - 11:15 Product Breakout Sessions
Genius Bar
11:30 - 12:25 Networking Lunch
12:30 - 13:30 Keynote - Looking Forward
Bruno Slosse


Featured Speakers

Yekta Yeganeh

Managing Consultant, Vendavo

Yekta Yeganeh is Managing Consultant at Vendavo, leading the EMEA consulting practice. Previously a management consultant at McKinsey & Company, she joined Vendavo in 2014. Yekta directs large-scale international projects across various industries, helps our clients meet and exceed their goals by delivering and managing commercial excellence transformation projects for strategic pricing, implementing and integrating pricing software, and organizational change management.

Kristof Boodts

Director Commercial Strategy, Manufacturing Industry Leader, Deloitte

Kristof is currently based in Brussels, where he is part of the leadership team of Deloitte’s European Pricing Centre of Excellence.

He has over 15 years of both industry and advisory experience in the manufacturing industry, with deep expertise in chemicals and industrial products sectors. Kristof is passionate about supporting organizations on their journey to become more sustainable and customer centric, and how to successfully launch new circular offerings combining products, services and software.

Marc Abels

Partner Strategy & Analytics, EMEA Pricing CoE leader, Deloitte

Marc has 20 years of experience in Go to market strategies and a deep expertise in pricing.

He leads the Strategy & Analytics team (260 consultants) for Deloitte Belgium. He is one of the ‘pricing’ experts within Deloitte Europe and is a regular speaker on various pricing conferences (e.g. Professional Pricing Society and European Pricing Platform).

His main industry focus is on Lifesciences (Pharma, MedTech) but he also has experiences in Manufacturing and Services.

Bruno Slosse

President & CEO, Vendavo

Bruno Slosse has served as the President and CEO for Vendavo since 2015, where he has led a comprehensive transformation of the company from a 1st generation B2B price management solution provider, into the leading SaaS provider of Price Optimization & Management and CPQ (Configure, Price, Quote) solutions.

Berndt Falkenberger

Pricing Director, ASSA ABLOY

Leading a change program towards best practice B2B pricing in ASSA ABLOYs largest business division.

Maarten Moreels

Partner Commercial Strategy & Analytics Leader, Deloitte

Maarten has a strong focus on Sales & Marketing and a deep expertise in pricing and commercial analytics. Prior to joining Deloitte, Maarten has gained over 8 years of business experience in divers commercial excellence topics, having worked on customer strategy, segmentation, go-to-market strategy, pricing and product portfolio management and salesforce effectiveness.

At Monitor Deloitte Maarten is leading the Commercial Excellence team, bringing new and data driven approaches to customers across the globe (having supported clients in more than 23 countries).

Sami Laine

Partner Deloitte’s Industrial Products Business Leader in Europe, Deloitte

Sami has over 20 years of consulting experience and he specializes in advising on global strategic business transformations including operating models, value chains and supply chains.

Sami has significant experience from working within Industrial Manufacturing. His core competencies include business strategy, operating model development and implementation, transfer pricing and change programs. His clients includes global equipment manufacturers, industrial service businesses, process manufacturers and consumer product manufacturers.

Kai Goebel

Director Commercial Strategy, German Chemicals Leader, Deloitte

With more than 25 years of business experience in the Professional Services including 15 years in the chemical industry, he is combining the expertise of senior management roles in Deloitte and leadership roles in the industry. Kai has end-to-end expertise from marketing, sales and digital strategy to process and technology implementation. Before joining Deloitte, he worked in an e-Commerce joint venture of BASF, Bayer and Degussa as head of marketing, sales & BD.

Koen Hoogstoel

Global Digital Strategy Manager, Yokogawa

Koen is a global digital strategy manager within Yokogawa. He is responsible for the rollout of CPQ and price optimization programs within the IA products division. He has almost 20 years of experience in direct sales, product management, and setting regional IA products sales strategies, a must-have for transforming the Yokogawa digital mindset towards the future. Based in Belgium, working for a Japanese company and talking to global colleagues in the US, Singapore, Korea, and the Middle East is a natural enrichment of his job, which keeps him continuously motivated to achieve the common company goal. In his free time, he follows the consumer electronics world, mountain bikes, and enjoys the hobbies of his two sons.

Maria Wahlgren

SVP Commercial & Innovation, Huhtamaki FiberFoodservice

Maria has over 30 years experience from the packaging industry, where she has been leading Commercial and cross functional organisations. She has extensive experience in change management in connections to mergers and transformations in the area processes, capabilities, and performance striving at Commercial Excellence. Within Huhtamaki FiberFoodservice, Maria is responsible for the global Commercial and Innovation functions, and before Huhtamaki she worked for companies such as Akerlund&Rausing, Amcor, and Duni. She is currently based out of Sweden.

Kati Illka

Senior Pricing Manager, Huhtamaki

Kati Illka leads the segment pricing and vision for Huhtamaki's Commercial & Innovation Fiber Food Service division. She is responsible for driving effectiveness and quality improvements in pricing and tender processes to ensure right tools and KPI's are in place for price monitoring and further development.

She has an MBA from Henley Business School and worked for enterprise companies in commercial roles including plant and central organization, Project Management, and Process Development. Her focus is on how to best develop pricing together.

Shawn Ehmann

Global Vice President, Sales, Vendavo

Shawn has over 23 years’ experience in directing digital transformation initiatives for Fortune 500 companies around the world. He's deeply passionate about Commercial Excellence and Customer Success - underpinned by his experience consulting within Arthur Andersen and Deloitte's Pricing and CRM practices, teaching at a global top-30 master's program, and co-founding a healthcare start up. At Vendavo, Shawn provides oversight of Vendavo's most strategic customer relationships and serves as a trusted advisor to customers throughout their transformational journey.

Alex Hoff

Chief Product Officer, Vendavo

Alex leads the product management team in bringing innovative SaaS solutions to market that enable B2B corporations to operationalize their commercial excellence strategies, enabling superior outcomes

Over the past thirteen years in a variety of roles, Alex has worked directly with clients in manufacturing, distribution, and services, to design and build solutions that drive growth and profitability through commercial excellence.

Prior to working for Vendavo, Alex served in various product marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services. As a Certified Pricing Professional (CPP), Alex is a subject matter expert in strategic pricing and he holds an MBA with a concentration in Marketing, and a BS in Behavioral Psychology. Alex has also taught courses in marketing at the undergraduate level and served as a guest speaker at conferences focused on pricing and commercial excellence.

Kalle Aerikkala

Senior Business Consultant, Vendavo

Kalle Aerikkala has worked within the pricing and product management profession for the last 12 years, starting with Finnish technology companies supporting service and spare part pricing globally.

Currently Kalle works with Vendavo as a Senior Consultant helping broad range of customers to achieve better results through improved pricing.

Even after 12 years every day you learn something new and the world of pricing is incredibly interesting as it touches on basically every function within a company.

Stay tuned. More speakers are coming soon.




Speak with one of Vendavo's friendly Solution Development Representatives: