What is Commercial Excellence?
For more than a decade, business pundits have observed digitalization of the business process is coming. The pandemic brought that concept to reality much, much faster than anyone had realized.
Business leaders across the globe relate to statements like the one from the CEO of Airbnb: you’ve had to make 10 years of decisions in 10 weeks.
The goal, of course, is not digitalization itself, but the ability to drive your business model towards success, in spite of the inevitable disruptions. If you’re first, agility for adaptability becomes a competitive advantage and a differentiation for you in your market.