Why Commercial Excellence Matters: Sales and Pricing Practices for Growth + Profitability During Downturns

By Mitchell D Lee, Profit Evangelist, Vendavo

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What is Commercial Excellence?

For more than a decade, business pundits have observed digitalization of the business process is coming. The pandemic brought that concept to reality much, much faster than anyone had realized.

Business leaders across the globe relate to statements like the one from the CEO of Airbnb: you’ve had to make 10 years of decisions in 10 weeks.

The goal, of course, is not digitalization itself, but the ability to drive your business model towards success, in spite of the inevitable disruptions. If you’re first, agility for adaptability becomes a competitive advantage and a differentiation for you in your market.

What You Get:

  • Look at what constitutes commercial excellence processes
  • Review actions were taken by the C-suite, BU leaders, and P&L owners during 2020 to not just survive, but to thrive
  • What some companies have done to not only transform with digital technology but how that shift has advanced their business model and boosted profitability

Featured Author 

Mitchell D Lee

Profit Evangelist, Vendavo

Mitch is the Profit Evangelist at Vendavo with decades of experience in the technical, operational, marketing, and commercial arenas of the chemical industry.

Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations.

Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term supply agreements with leading global manufacturers.




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