Joanne Smith, CPP
Joanne Smith, CPP is the former DuPont Corporate Head of Marketing and Pricing, an author and the President of Price to Profits Consulting. She led the change management efforts, which transformed DuPont from weak to outstanding pricing performance. During her career, she successfully led major change initiatives in marketing, customer loyalty and Six Sigma. Joanne now works with other companies to help them accelerate their pricing performance and competency.