According to Gartner, “By the end of 2021, digital commerce is expected to overtake direct sales as the most used channel for B2B selling. Application leaders at B2B sellers should use this report to identify how to further increase adoption of the digital commerce channel.
We encourage you to download and read your complimentary copy of the Gartner recommendations on buying and selling B2B.
Source: Gartner, Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller, Mark Lewis, 01 April 2021
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