Segmentation, Optimization, Realization: The Recipe for the Perfect Price


Your prices show more than a number. Traditionally, a set price represents the value you attribute to your product or service. In the modern business environment, prices should go beyond this definition to include the value provided to the customer—and subsequently, their willingness to pay. 

Do your prices adequately represent your value? 

In this webinar, you will learn how Price Optimization, Segmentation, and Realization can be combined to make the perfect price. By using Vendavo Pricing Guidance, you will have the power to:

  1. Segment prices to fit your business model and industry by customer, region, product line, and more. 
  2. Optimize target prices using large historical transaction data before sending insights and prices to Sales.
  3. Realize the value from target prices by increasing visibility into price efficiency and effectiveness. 

The right price at the right time is what truly drives value and revenue to your bottom line. Register for this webinar to see how to combine the right ingredients for continued success. 

Register to watch the recording

Webinar Detail

Recorded Date:
March 16, 2017
10:00 am PT | 1:00 pm ET
45 minutes including live Q&A


­Dave Anderson, Business Consulting, Vendavo

David Anderson is a Boston-based Business Consultant with Vendavo. He has spent the last 15 years working inside companies to advance their strategic pricing agendas. Dave is a manufacturing engineer by training (BS, MSE from Kettering, Purdue), has an MBA from Harvard Business School, and he has had the great privilege of learning pricing by working and interacting with many fantastic pricing experts over the course of his career.