As a business leader, your mission is to serve your customers by delivering products and service that both create exceptional value for them and help you grow your company.

But is each of your customers actually helping you achive this mission? Or are some customers unknowingly working against you?

Every B2B company has customers that consistently underperform volume commitments, require more "special services" than other customers, and are generally more expensive to serve. These customers are a drag on your profits quarter after quarter.

But how can you take action without knowing exactly who these customers are?

Join this session to learn how to identify exactly which customers are detracting from your bottom line and how to manage them.

Speakers just added:

Darrell Stoner, Director, Global Pricing
Elanco

Elliott Yama, Sr. Director
Vendavo University
(On the right)