Price Segmentation: What You Need to Know

Pricing is, or should be, closely tied to how your customers value your products and services.

But, are you leaving money on the table by pricing differently than what your customers are willing to pay? Many companies are losing potential business by ignoring variances in customer willingness to pay by using a “one-size-fits-all” approach.

Download this guide on price segmentation to learn how to develop segment-specific target prices and fully capture the value your customers perceive, enabling your business to improve revenue and profits.

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