As companies seek ways to increase profit margins and improve overall business performance, business leaders are increasingly turning to pricing as a discipline that can boost their bottom lines. A search of publicly available data reveals a significant number of blue-chip companies that acknowledge pricing improvement as a part of their earnings success. Yet many seem to make little progress in driving the kind of consistent pricing discipline that yields the results they need.
Download this whitepaper to receive answers to questions such as:
- What is the value of investing in pricing improvement? Is there a difference, attributable to pricing capabilities, between companies that expend significant effort to address pricing and those that do not?
- What does it mean to be good at pricing? Can’t we just raise our prices and see if our sales force can make them stick?
- What are the risks of embracing and investing in pricing improvement, and how can these be managed?