Incorporating Strategy into an Optimization Solution

Speaker: Sean Geraghty
                  VP of Pricing Science, Vendavo
                   

                


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On Demand Webinar

Price Optimization in B2B presents a set of challenges which makes conventional elasticity-based approaches, commonly used in B2C solutions, inadequate to solve the pricing problems typically encountered. One of the challenges is to incorporate business strategy, including various manifestations of "risk", into optimal pricing guidance. For example, one may wish to pursue pricing opportunities aggressively in some situations, or more cautiously in others, depending on various factors such as market conditions, competitive intensity, supply chain constraints, etc.

This webinar presents a powerful and flexible framework for incorporating business strategy into a B2B optimization solution, and includes the following topics:

  • Common pricing challenges in B2B

  • A novel optimization framework for B2B guidance

  • Incorporating business strategy into optimal pricing guidance

Request this compelling webinar to learn the potential outcomes of effectively incorporating this framework into your company's B2B optimization solution.

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