Segmentation Techniques for Scientific Pricing

Speakers: Sean Geraghty, VP, Pricing Science
                     Allan Gray, Pricing Scientist

                


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On Demand Webinar

Data-driven segmentation has long been a staple of the consumer marketer's toolkit, but it has been less widely applied in Business-to-Business (B2B) settings. This is especially so for pricing decisions, where free-form negotiation has traditionally dominated. This webinar will explore how quantitative and qualitative segmentation techniques can be combined in support of scientific pricing in B2B companies.

During this webinar, topics will include:

  • What is segmentation, and what does it have to do with pricing?

  • "Cube" vs. "Tree"-based segmentations

  • Quantitative techniques for tree-based segmentation

  • Integrating managerial insights with quantitative techniques
  • Using segmentation to support rather than replace negotiation
  • Segmentation in the Vendavo software suite
  • Case studies and profit impact
Request this informative webinar to learn about quantitative and qualitative segmentation techniques to improve profits at your company!

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