High Tech Pricing

Speakers: James Lee & Chase Powell

High Tech companies are facing stiff economic headwinds. Recently, Forrester Research cut their 2009 technology spending growth forecast by a third, and IC Insights cut their 2008 semiconductor spending forecast by $6B.
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On Demand Webinar

In addition, the high tech competitive environment is getting fierce with entry of low-cost competitors and shrinking product lifecycles. With less revenue growth to go around and more competition, high tech companies will drive even harder to gain share – which means downward pressure on prices and margins. Leading high tech companies, however, see this downturn as an opportunity to strengthen their competitive advantage and drive profitability by focusing on pricing as a strategic lever. In this session, you will learn practical tips about how your company can leverage strategic pricing to emerge from the slowdown stronger and more profitable than the competition. The following are the topics covered during this webinar:

  • Applying pricing best practices to drive profits

  • Leveraging pricing software to improve pricing processes and market responsiveness

  • Practical case study of a customer who realized value from pricing

Request this webinar now and learn how you can ride out the storm and emerge as a stronger, more profitable company.

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