Price Planning and Execution for Consumer Packaged Goods

Speaker: Adam Corsi
                  Business Consultant, Vendavo

                


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On Demand Webinar

Price planning and execution for consumer package goods (CPG) companies is beginning to become a critical requirement as retailers continue to consolidate and grow in terms of buying power. Coupled with staggering pace of product innovation and demand for earlier plan lockdowns, success in this area will likely determine who retains and grows shelf space against the competition.

This webinar demonstrates a world class approach to price planning for CPG companies, highlighting key focus areas including:

  • Holistic, integrated approach balancing key stakeholders and contributors

  • A framework to manage the planning process from price increase levels to managing innovation

  • Introduction of a price differentiation strategy for targeted price increases

  • Validating and translating the plan into sales and customer execution
Request this informative webinar to learn about price planning and execution for CPG companies and how it can help drive profitable results in your organization.

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