Driving Profits with Value-Based Pricing in B2B Companies

Speaker: Elliott Yama
                  Director of Education, Vendavo
                   

                


 Please complete form below:

On Demand Webinar

The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs results are not optimal; in some situations, some customers would be willing to pay more.

A value-based approach to pricing is especially useful for business-to-business (B2B) companies. Diverse customer needs and the prevalence of customer-specific negotiated prices mean prices can be tailored to narrow segments.

Despite the recognized benefits, many firms fail to effectively employ value pricing or realize its potential. This webinar provides pricing practitioners with valuable insights into developing and implementing a value-based pricing strategy.

Below are the take aways from this webinar:

  • Fundamental value pricing terminology

  • Understanding of business potential of value pricing

  • Insights into the challenges of deploying value pricing strategies

  • Best practices to implement value pricing strategies 

  • Exposure to tolls for value pricing methodology
Request this informative webinar to learn how to develop and implement a value-based pricing strategy for your company.

Please complete the form to request this resource.
* Required
The requested webinar will be emailed to you.
  • Yes
    No
  •  
1-877-836-3286 | Privacy Statement | Site Map