Managing Pricing in the New
Market Reality

Speakers: John Hogan
                     Co-Founder, Value Management Advisors

                     Jamie Rapperport
                     Co-Founder, Vendavo

                


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On Demand Webinar

"Our world has changed and so must we." This is the conclusion reached by more than two hundred pricing managers participating in a year-long sutdy of how firms are adapting their pricing strategies to post-recession markets. The results show how leading edge firms are adapting their pricing strategies to ever more challenging market conditions. The results also suggest the Pricing Profession has reached a crucial tipping point in which Pricing can no longer be viewed as a tactical function attached to Marketing or Sales. Instead, the Pricing function must evolve to become a more central driver of overall business strategy.

During this webinar, we share some of the critical insights gleaned from our recent study and to answer critical questions such as:

  • How have markets changed following the recession and when, if ever, might conditions get back to "normal?" 

  • How are successful firms adapting their pricing strategies in the face of increasingly challenging market conditions?
  • What types of investments are firms making to improve pricing performance?

  • What steps should pricing managers take today to prepare for the new market reality of tomorrow?

Request this informative webinar to learn how these insights will help you make thoughtful choices about how to manage pricing in your firms and how to lead your organizations to a more profitable future.

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