Winning at the Moment of Truth eBook

Winning at the "Moment of Truth" - Free eBook

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Learn how Sales leaders can unlock sustained profitable growth by selling more profitably on the front line.

Is your team ready to "take profit to the front lines?"

Imagine if salespeople had access to sales history, customer performance, deal metrics, and optimal target prices while in front of the customer? What if they could easily generate dynamic quotes, knowing exactly how profitable they were? And what if they were armed to confidently defend the pricing and terms, and quickly get special price requests approved?

Download this eBook to discover strategies Sales leaders can deploy to gain a competitive advantage for their organization by equipping their sales team to be able to uniquely respond to the new selling dynamics and to close profitably at the "Moment of Truth"!


B2B selling has changed forever. Buyers are fiercely independent, highly social and connected, and more educated than ever. Deals hinge on the “Moment of Truth;” the quote, the negotiation; the deal that happens on the front line.

Profitability is again king. It is no longer acceptable to grow the top line at the cost of profit.


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