Price optimization and management (PO&M) software enables organizations to manage product pricing in a way that maximizes margin and profitability and that helps direct and indirect sales organizations achieve their revenue objectives.
In this recent 2016 Market Guide report, Gartner shares definition, direction and analysis about the Price Optimization and Management market including practical recommendations for organizations evaluating PO&M projects:
- Assess the organization's current state of price management
- Work with sales to align vision and objectives for dynamic pricing
- Extend price management to sales partners and channels
Vendavo is a representative vendor in the Market Guide for B2B Price Optimization and Management Software. Discover more about Vendavo in this market.
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