Getting the Right CPQ Strategy For Your Organization


The buzz surrounding CPQ automation is growing…and quickly. The potential for CPQ automation to drive value for companies with complex product portfolios and commercial processes is undeniable. However, capturing that value is not so simple; projects can be bogged down by the sheer number of moving parts: a focus on the “must-wins” is critical for success.

In this webinar, you will see the sources of value from CPQ and gain practical guidance on how to approach CPQ challenges. Join B2B pricing expert Ian Tidswell, founder and Lead Consultant at een Consulting, and Robert Irwin, Vice President of Business Consulting at Vendavo, as they show you how to balance value with risk, cost, and time-to-value so you can maximize your CPQ ROI.

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Presenters:

Ian Tidswell Founder, een Consulting GmbH

Ian Tidswell has led B2B pricing transformation initiatives across multiple companies and a broad range of industries including Sygenta and McKinsey & Co.Ian holds a PhD. in physics from Harvard University and a BSc. from Imperial College, London University. He is based in Basel, Switzerland.

Robert Irwin Vice President of Business Consulting Europe, Vendavo

Robert has worked in the area of Pricing for over 15 years and has spent the last 8 years at Vendavo helping customers to implement and automate their pricing processes, strategies and margin optimization. Before joining Vendavo, Robert was the Global Director of Pricing at a High-Tech manufacturer where he developed, built and led the Pricing Organization. He is experienced in leading sales and operations teams in the international business environment and has a proven track record of successfully leading organizations through structural and process change. Robert has an MBA from Wake Forest University and a BA (Hons) in International Business from Sheffield City Polytechnic.